Product Manager (Websites) Interview – Phase 3

We are excited to learn more about your skillset during this final phase of the interview process!
Please read all of the information that’s outlined below.
We look forward to your presentation!

About Carrot

Carrot (carrot.com) is a fast-growing SaaS company that helps real estate investors and agents generate leads online so they can close more deals and have more time for the things that matter in life. Click here to learn more about the Carrot team, who we serve, and our mission.

Our Vision

Our vision is to inspire and empower real estate professionals to gain true freedom and make a greater impact with their businesses.

Our Core Values

Be a Beacon of Positivity & Possibility
Have Fun & Be Different
Take Initiative & Show You Care
Craft Amazing Experiences
Adapt, Evolve, & Always Improve
Add Humanity To Business

The Carrot platform has a set of core features that are the key to member success:

Lead capture through high converting websites
Tools and resources that result in high SEO ranking
Online authority building through superior content creation
Technology and automation that optimize the above on behalf of our members

You can find a more complete list of the features, plans, and positioning of Carrot here, and navigate through more specific feature details here.

Product Manager Project Overview

For this phase of the interview, we’d like you to put together a short presentation that:

You can use to showcase your talents to a group of Carrot team members.
Gives the team a chance to get to know you better.
Let you get hands-on with one of our existing features and talk about how you would improve it.

Theme #1:

⏰ 10 minutes

Tell us about yourself! Give the group a chance to get to know you a bit personally.

Show the team a few highlights from your work to date and talk about some of your wins and challenges.

Describe your role, products you’ve built, and how those products have impacted your company and your customers.

Theme #2:

⏰ 20 minutes

One of the primary goals of our website platform is to help our customers rank on Google. To do so, creating helpful, unique content is important. VideoPost is a feature we launched with that goal in mind, but it hasn’t seen the adoption that we hoped. You are given the goal of increasing the adoption and usage of our VideoPost feature.

Take the feature for a spin and then prepare to present how you would approach this goal. Some considerations when making your presentation:

What more do you need to know? How would you find the answers?
What initial improvement ideas or hypotheses do you have?
What process would you follow to validate your proposals and associated assumptions?
What resources and processes would you enlist to build it?
How would you measure the success of this feature once it had been launched?
What long-term goals or outcomes would you attach to your proposal?
Feel free to choose what resources you would have available to you.
Leave about 5 minutes for Q&A.

Test Account

You can log into the following test Carrot account:

https://app.carrot.com/
Username: jonathan_coleman_agent_am
Password: 22agenttest

And use it to visit the associated site content (feel free to check out other features and get a more complete view of our platform 😊).

Deliverables

We’ll have you share your presentation with the team during our third and final interview together!

Here’s how that final interview will shake out:

Part 1: Candidate (that’s you 🙂) presentation (30 minutes total – leave time for Q+A!)

Part 2: Panel interview with a collection of 3-4 Carrot team members (15 minutes each). The questions our team will ask will dig deeper into your experience and related skills + accomplishments.

Please reach out to Danni (danni@carrot.com) with any questions. Thank you!